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Never spin a sin
One of the most unwelcome statements to be heard around the company boardroom table is when your non-communications colleague says that the business has an image problem and its ‘down to PR’ to fix it....
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Do you really believe?
The title of this site is taken from an approach to communications I developed first when working with McDonald’s in the early 1990s. the thinking behind The Reality Gap was sparked by an exchange at a...
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